Prismax lights up the start/finish line with their graphics.
Client: 555
Background: The Saudi Grand Prix, first held in 2021 in Jeddah, is a high-profile event on the Formula 1 calendar, taking place on the fast and challenging Jeddah Corniche Circuit along the Red Sea. As part of Saudi Arabia’s Vision 2030, the race showcases the country’s ambition to become a global sports and entertainment hub, attracting international attention and tourism. The event, characterized by its dramatic night setting and intense racing, has quickly become a key fixture in the motorsport world and continues to grow in prominence with each passing year.
Prismax was hired by 555 Live Experiences to create the videocontent for the opening and closing ceremonies of the Grand Prix weekend, as well as the drivers presentation.
Prismax was proud to contribute to the electrifying atmosphere of the Saudi Grand Prix 2024 by designing and delivering the dynamic visuals for the LED screens at the start-finish line. Our team crafted visually stunning, high-impact content that not only enhanced the race day experience for both on-site spectators and global viewers but also aligned with the cutting-edge, high-energy environment of Formula 1. By integrating immersive graphics, Prismax ensured that the LED screens became a focal point of excitement, capturing the intensity and drama of every moment as drivers crossed the line.
